TikTok for Business Reviews & Ratings 2024 (2024)

Overview

What is TikTok for Business?

TikTok for Business is a platform offered by TikTok that aims to assist businesses and marketers in effectively advertising and promoting their products and services on the popular social media platform. According to the vendor, TikTok for Business provides a range of tools and features to create engaging...

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Recent Reviews

Great for Advertisers

10

out of 10

November 25, 2023

Incentivized

We’re buying traffic on the TikTok for Business ad platform.

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Reviewer Pros & Cons

  • Robust analytics
  • Better CPA based bidding, needs more guard rails
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Pricing

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TikTok for Business

N/A

Unavailable

What is TikTok for Business?

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

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Product Details

  • About
  • Tech Details

What is TikTok for Business?

TikTok for Business is a platform offered by TikTok that aims to assist businesses and marketers in effectively advertising and promoting their products and services on the popular social media platform. According to the vendor, TikTok for Business provides a range of tools and features to create engaging ads, reach a wide audience, and measure campaign performance. It is designed for businesses of various sizes, from small startups to large enterprises. Industries such as e-commerce, entertainment, fashion and beauty, gaming, and food and beverage are among those that can benefit from TikTok for Business.

In-Feed Ads: According to the vendor, TikTok for Business allows businesses to tell their brand story through sound-on, vertical video ads that can be enhanced with interactive add-ons.

Spark Ads: The vendor claims that TikTok for Business enables businesses to boost their own or creators' videos to maximize the impact for their brand.

Video Shopping Ads: TikTok for Business provides the functionality to showcase products directly within TikTok videos, creating a seamless shopping experience, as stated by the vendor.

Creative Exchange: The vendor offers a suite of creative tools and resources within TikTok for Business to assist businesses in creating engaging TikTok ads.

Creator Marketplace: According to the vendor, TikTok for Business provides a platform for businesses to connect with TikTok creators and collaborate on branded content and influencer marketing campaigns.

TikTok Ads Manager: TikTok for Business offers a comprehensive platform for creating, managing, and monitoring TikTok ad campaigns, as stated by the vendor.

TikTok Business Account: The vendor claims that businesses can access performance metrics, audience insights, and creative tools through TikTok for Business to grow their brand on TikTok.

Ads Manager Account Dashboard: According to the vendor, TikTok for Business provides a centralized view of campaigns, metrics, and budgeting tools to facilitate efficient campaign management.

Creative Ad Formats and Tools: TikTok for Business offers a variety of creative ad formats and tools to bring brand stories to life, as stated by the vendor.

Advanced Targeting: According to the vendor, TikTok for Business allows businesses to target ads based on various variables such as gender, location, age, and interests.

TikTok for Business Videos

How Small Businesses can find Success on TikTok

Optimizing Paid and Organic Strategy on TikTok

TikTok's Creative Tools

TikTok Business Resource Center

Embracing TikTok

TikTok for Business Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-1 of 1)

Companies can't remove reviews or game the system. Here's why

November 25, 2023

Great for Advertisers

Iain Stratton

Media Specialist

Suited Connector (Marketing & Advertising, 51-200 employees)

Score

10 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We’re buying traffic on the TikTok for Business ad platform.

Pros and Cons
  • Instant pages

  • Cost cap

  • Robust analytics

  • Better CPA based bidding, needs more guard rails

  • Accounting issues where payment fails

Likelihood to Recommend

We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.

Return on Investment
  • Positive ROAS

  • Increased scale

Alternatives Considered
  • Taboola, Outbrain and Facebook Business Manager

Better audiences, less bad placements, high engagement

Other Software Used

Facebook Business Manager, Taboola, Outbrain

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TikTok for Business Reviews & Ratings 2024 (2024)

FAQs

How to use TikTok for business 2024? ›

To successfully market your brand on TikTok, consider following these five essential steps:
  1. Define your brand's personality and target audience. ...
  2. Create captivating and shareable content. ...
  3. Utilize hashtags and trends strategically. ...
  4. Engage with your audience and build a community. ...
  5. Track performance and adapt Your strategy.
May 12, 2024

How hard is TikTok online assessment? ›

TikTok technical assessment

The difficulty of these questions varies depending on the role but typically you can expect four medium-difficulty questions and one easy one.

Is it worth using TikTok for business? ›

You gain access to advanced business tools to support your content marketing strategy and help you reach a wider audience. So if you're a business and you want to use TikTok to make more sales and boost brand awareness, it's a no-brainer.

How long does it take for TikTok to review business account? ›

Once your application is approved, you'll receive an in-app notification and a confirmation email sent to the email address tied to your TikTok Business Account. This typically takes 1-5 business days. You can check the status of your application by visiting the Business registration page in Business Suite.

How do you get verified on TikTok 2024? ›

To request verification of your TikTok account:
  1. In the TikTok app, tap Profile at the bottom.
  2. Tap the Menu ☰ button at the top.
  3. Tap Settings and privacy.
  4. Tap Account, then tap Verification. ...
  5. Follow the steps in the app to submit a verification request.

How do you qualify for TikTok for business? ›

TikTok currently requires a social security number for business verification purposes to support anti-money laundering screening. This is currently required for all businesses accepting transactions through TikTok's native checkout.

How do you pass a virtual assessment? ›

Ensure the platform the employer is using suits your computer and that your camera and mic are working well. Download any apps in advance. Practice using features, such as screen sharing, chat boxes and file sharing in advance. If the employer offers a practice session do take up their offer.

How to prepare for TikTok online assessment? ›

Successful candidates advise preparing for TikTok's coding tests using LeetCode. You can also brush up on your technical skills with Exponent's complete software engineering interview course. Cultivate a global perspective.

How much do TikTok reviewers make? ›

The estimated total pay range for a Content Reviewer at TikTok is $47K–$85K per year, which includes base salary and additional pay. The average Content Reviewer base salary at TikTok is $57K per year. The average additional pay is $5K per year, which could include cash bonus, stock, commission, profit sharing or tips.

What is the downside of TikTok business? ›

However, it also comes with limitations such as a younger user base, short attention spans, limited analytics, and brand safety concerns. Before incorporating TikTok into your marketing strategy, carefully consider your target audience, content capabilities, and alignment with your brand values.

Is there a downside to TikTok business account? ›

Limitations of a TikTok Business account

Although TikTok Business accounts carry the word “Business” in their name, they cannot yet run ads. Instead, you will need to create a TikTok for Business account, which will allow you to create and publish advertising campaigns.

What are the cons of TikTok business account? ›

Disadvantages of a TikTok Business Account
  • Limited Sound and Music Options. Image Source. ...
  • No Ability to Monetize Content. While you can make money from the products and services you sell through TikTok engagement, there's no way to monetize the content itself from a business account.
Apr 1, 2024

Why won't TikTok approve my business account? ›

Here are some of the reasons why your account hasn't been approved yet: ​ Website URL is invalid. ​ Additional documents are required. ​ Business information or tax information is invalid.

How many followers do you need for TikTok business account? ›

With a Business Account you can add an email address to your profile, so your customers can contact you directly. And once you reach 1000 followers, you can add a link to your website in your TikTok profile, so customers know where to find more information about your business.

How often should I post on TikTok for my business? ›

Post 3-5 times per week. Or, as much as you can. While TikTok actually recommends posting 1-4 times per day, they also say there is no limit to the amount of organic content small businesses can create.

What is the TikTok Creator Fund 2024? ›

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn't surprised the fund was put to rest, considering how many creators expressed frustration over the fund's payouts.

How do I use TikTok for business purpose? ›

How to use TikTok for business
  1. Step 1: Get a TikTok Business Account. ...
  2. Step 2: Create a winning TikTok strategy. ...
  3. Step 3: Optimize your TikTok profile. ...
  4. Step 4: Create content that people will want to watch. ...
  5. Step 5: Master the art of SEO. ...
  6. Step 6: Post at the right time. ...
  7. Step 7: Engage your audience and grow your following.

What is the difference between a personal account and a business account on TikTok? ›

While personal accounts can promote posts, there's no way to run strategic campaigns in that mode. With a business account, you have access to TikTok Ad Manager, a command center for running video campaigns and analyzing your campaign performance.

What are the disadvantages of TikTok for business? ›

However, it also comes with limitations such as a younger user base, short attention spans, limited analytics, and brand safety concerns. Before incorporating TikTok into your marketing strategy, carefully consider your target audience, content capabilities, and alignment with your brand values.

References

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